Television personality Ellen DeGeneres recently encouraged her millions of viewers to start playing "WeTopia," a web-based virtual world / game where players can create their own villages and play various games with each other. In addition to the fun and entertainment value, players can earn virtual credit that can be contributed to various causes, including Save the Children, Blue Planet, and Heifer International.
Nice to see a celebrity who understands that fun game play and supporting charities can go together, and that virtual worlds are places that "normal" people can visit.