I randomly found this link to this promotional video for "Freedomland USA," a failed attempt to create a "Disneyland East" theme park in the Bronx, New York. Freedomland was essentially a 60s era attempt to create an immersive virtual world that combined family-friendly entertainment and education.
The various rides and entertainments seem pretty tame and boring by today's standards. Most of the visitor experience appears to be queuing up for rides to sit on a slow-moving conveyance to look at simulations of various eras and historical sites in America's history. Basically, the Freedomland designers copied the most boring parts of Disneyland and left out most of the fun. Even the paid actors working there appear bored, particularly the firemen in the Chicago fire experience.
Freedomland USA was a financial disaster, plagued by accidents, robberies, and poor attendance, filing for bankruptsy in 1965. So what can we learn from Freedomland for our modern day educational experiences we design? My own takeaways:
- It's easy to create rides, it's hard to create wonder.
- Visitors don't just want to passively have images thrown at them, they want to explore, discover, and create.
- Your public-facing staff should exhibit and model the kind of engagement you want from your visitors.
- The educational content needs to be baked into the experience, not presumed just because you are situating youth in a "historical" recreation. Did those kids learn anything about the Great Chicago Fire by pumping that firetruck? Hard to say.
That said, I bet the "ore bucket" ride and the mirror maze were a lot of fun!